With this design, I started with the color palette. I wanted something out of the ordinary for a law firm because the vast majority tend to have something like a navy blue and gold combo. I wanted something unusual but still professional and sleek, a little outside the box, and I think I found it in this purple, blue and orange combo.
I imagined that the subtle background gradients would be coded from radial and linear gradients in CSS and the gradients that are on the images would be part of that image, seamlessly blending together at a low file size.