Rowe Plastic Surgery
Plastic surgery practice with locations in New York, Palm Beach, and beyond.
role
tools
skills
Observation:
The original (and last I checked, current) site design was working against itself. Text sat directly over imagery focal points, the lack of text hierarchy pulled the eye in too many directions at once, and the UI asked users to work harder than they should have to, like hovering over an image to reveal a menu. For a high-traffic medical practice, that user friction has a cost — and it shows up as lower conversion rates, and higher site abandonment.
Approach & Result:
The redesign kept everything that was already theirs — the brand, the colors, the identity — and just gave it room to breathe. clearer hierarchy, cleaner focal points and fewer unnecessary graphics competing for attention. This redesign never went live due to budget and timeline constraints, but the billboards did. They drove traffic to the new location quickly and the client was genuinely pleased with the outcome.
See My Other Projects
Let’s work together.
I hope you’ve had a chance to explore my portfolio and had a pleasant experience. If you think I’d be a good fit for your team or the sole designer for your company, let’s set up an interview. Don’t hesitate to reach out with questions, concerns, or even idle chit-chat. Take care, and thanks for visiting.